New figures show the hospitality sector is one of the major drivers behind tourism in Clare.
A report commissioned for the 'Support Your Local Campaign' shows overseas tourists to Ireland spent 21% of their holiday expenditure on food and drink, with 31% using pubs in the banner county for meals.
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Almost quarter of a million overseas tourists visited the county in 2013, spending €94 million.
Chairman of the Clare branch of the Vintners Association Charlie O'Meara says new initiatives have helped breathe life back into the industry.
