Clare VFI Chairs Laments 50 Cent Heineken Increase As ‘Hammer Blow’ For Sector

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Picture (c) Christian_Birkholz from pixabay via Canva.com

The Clare branch Chair of the Vintners Federation of Ireland says a 50 cent per pint increase from Heineken is a ‘hammer blow’ for the sector.

The beer company is to introduce a price rise on all of its draught products from the beginning of December.

It’s prompted calls in some quarters for the Government to introduce a maximum price for alcohol, having introduced minimum pricing earlier this year.

 

Ennis publican and Clare VFI Chair Charlie O’ Meara is labelling the decision as a ‘crazy’ one.

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